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Attitude! (Make Yours Work For You.)
Want to gain new clients (and keep your current ones smiling)?
It's all about attitude.
It's amazing how far the right attitude can take you. If you give off positive energy and offer great haircolor solutions, your clients will always look forward to seeing you (and possibly recommend you to a few friends, too). Here are a few things to consider:
1. Look the part.
Wear a current haircolor yourself and keep it retouched and refreshed on a regular basis. Alter the tonality seasonally, or change colors completely. That way, you'll give your clients confidence and have an easy conversation opener to start talking color.
2. Accentuate the positive.
Always emphasize the good aspects of your client's hair. Then explain how color can make it even better. Instead of saying, "your fine hair is so drab, it could use some haircolor," try "your fine hair is so shiny, and haircolor could add some more natural-looking body."
3. Surround your clients with color.
Clip haircolor photos from magazines and put them in nice-looking, inexpensive stand-up frames. Set them around the salon or your styling station to attract their interest and give them new ideas. Change the photos weekly.
4. Suggest. Show. Explain.
The key to building your color business is through sharing with your clients. Suggest what haircolors would enhance your client's best features. Tell her why those auburn highlights would complement her (for example, bringing out her eyes). And be sure to show her how the result would look with a swatch or a picture.
5. Make coloring less intimidating.
New color clients like to sneak into haircolor. Give them easy options. List prices for "beginning" partial services, such as four foils at the hairline.
6. Be a fixer-upper.
Make it known that "rescue jobs" are your specialty. Be sure to welcome I-did-it-at-home disasters with open arms. You can build a big business with corrective color treatments.
7. Encourage teens to try a new look.
Teenagers love haircolor; they consider it a fashion statement. You might try to encourage a younger cut client to get some highlights, or even give her a few face-framing foils so she can try it out.