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12 Great Client Pleasers
12 easy ways to give your clients a lift. And your business a boost.
1. Put out the welcome mat.
Everyone likes a friendly salon. Keep a pot of coffee brewing. No matter how busy you are, give every client a smile and your full attention.
2. Give out free advice.
Everyone loves to get beauty tips. Be sure to suggest new coloring and styling options to your clients. They'll be flattered, and they may come back to try your ideas.
3. Be a model.
Change your haircolor, try a new style, or perm. Modeling new looks for your clients gives them ideas and you a full appointment book.
4. Extend hours.
The more time you have, the more money you'll make. Some salons are open from 7 AM until 10 PM to accommodate their clients' busy schedules.
5. Keep track of each client.
Jot down notes on their color preferences, as well as details about their personal style. Keep a file so you'll know something about each client when she comes in.
6. Create inexpensive color services.
Never underestimate mini-color services, such as Radiance Colorgloss. Add-on color services can add up to big bucks.
7. Be encouraging.
Many clients want to try new coloring techniques but are too nervous. Help them gain confidence by consulting with them first. Be sure to offer a wide range of color options.
8. Give them a sample of your talent.
Offer a few free face-framing foil highlights to your cut clients. Once they see the results, chances are they'll want to try the full head (at full price).
9. Keep 'em coming back.
Try to schedule clients' next appointments before they leave. Your cut and color clients can easily be given standing appointments at regular intervals.
10. Get on the phone.
A friendly follow-up phone call to a first-time color, perm or relaxer client can help you lock in a repeat client. Every client will appreciate your sincere interest and the chance to ask any questions, or address concerns.
11. Teach your clients.
Create a simple handout that teaches clients how to use retail products like gels and sprays. Leave the handouts near the salon product display and watch your sales soar.
12. Say thank you.
Always be courteous. Your clients should think of you as a friend whom they want to come back and see. If you're friendly and polite, chances are they will.