10 Great Promotional Ideas For Fall

Start a back-to-school Hair Shape-Up Center in your salon.

Family Day.

Declare an All-in-the-Family Shape-Up Day. Hang balloons. Feed people. Use an instant camera to take before-and-after family photos.

Dreams Can Come True.

Offer schoolers a dream rate on the ultimate beauty makeover: consultation, styling, cut, mini-highlights and finish. (A dream come true is a client forever!)

Colorama Mondays.

Open early and stay late for back-to-school consultations and color specials.

Makeup Buffet.

Promote your make-up services with a Teen Beauty Expo. Offer make-up tips that appeal to teens. (Yes, Mom, day-glo yellow lipstick is the greatest!)

Teachers' Pets.

Teachers want to look great, too. Offer special rates just for them. (Serve apples.)

Trial & Error.

Spread out fun-to-try hair tools: barrettes, combs, bands, wiglets, tie-backs, fancy clips and bows. Let clients play before they buy. (Have stylists help with show-and-tell tips.)

Best Foot Forward.

Time to get sand off the toes, rough edges off the heels. Team sports call for sports pedicures.

Best Beauty Bets.

Host a grooming seminar for teens. (Be sure the teach' is young and hip.)

Hair Refresher.

End summer dry-outs. Put the gloss back with a series of deep conditioning treatments. (And a take-home haircare kit, maybe?)

KinderCuts.

The kindergarten set deserves Big Kid cuts with a touch of style. (Now that nursery school is history.)