Your Clients And You

Join The Cyberspace Revolution

How can a website grow your business?

By giving your clients quick, convenient and direct access to your salon. In turn, this can help build the kind of relationships that keep them coming back - to your salon and your website.

What does a website offer you and your clients?

Pure convenience. What if your clients could hop online to check service and price menus? Or find driving directions?

Direct communication. Use e-mail to send special offers, appointment reminders or changes and updates on the newest techniques. In return, clients can e-mail back questions and comments. Eventually, as your site grows, you could host your own special online color event. Or start a cool chat room. With a little imagination, your website's possibilities are virtually endless.

Yes, it's affordable.

For as low as $9.95 to $24.95 a month, some website service companies will do everything from design to maintenance. Others, like Image411.com and imagecafe.com/dm1 will set up and promote your site for a reasonable fee. Or you can find a Web design student at a local college. The results can be spectacular. And who knows, maybe you can trade a funky haircolor service for a funky website design. No matter what your budget, your own website is not beyond your reach.

A few basic considerations for building a great salon site:

  • Name, phone number, address and hours of operation:

    The Internet is quickly replacing the phone book as the source for service information. In fact, the most basic Web page may include only this simple (but important) information. Also, if space permits, give directions to your salon.

  • Service and price menu:

    It's what you offer and for how much that sets your salon apart from the rest. Giving clients and potential clients an idea of what you can do for them is information you'll definitely want on your site.

  • Employee profiles:

    Recognizing your employees not only strengthens morale, but it sends a good message to clients as well. After all, you're asking them to trust your employees with their hair. Take this idea a step further and highlight an employee of the month, or one with a special skill.

  • Bookings and scheduling:

    This convenient and practical tool is a little more advanced than the others mentioned here, but it will not only save time and energy for you and your clients, it can dramatically increase the effectiveness of your website. There are also a number of companies that offer free booking software or services.