Talk Gentle About Gray

The gentle approach to talking gray with your clients.

Right here in black and white.

Sure, talking about turning gray can be a touchy subject for some of your clients. But there are ways to talk about it, and in the end, they'll love you for it. So check out this casual chat and get ideas on how to talk gray to all your clients, even men. It can turn regular haircutting clients into color devotees and give your color business a big boost.

Your client says:

"The cut is great, but my hair still looks a little drab, like it's lost all its life."

Your response:

"The dullness comes from a couple of gray hairs-you probably haven't noticed them. But it's easy to bring back your hair's vibrancy. We can either use a gentle semi-permanent color in your own natural shade, or we can add some flattering new highlights to blend in the gray. Sounds like fun, huh?"

Your client says:

"These highlights don't work anymore, the gold strands don't go with my natural color."

Your response:

"I saw this on another client just the other day. There's a hint of gray that makes your base color under your highlights look faded. Let's do an allover color to match your natural shade, and add some highlights to frame your face. It'll look fabulous."

Your client says:

"I don't really mind my receding hairline or my gray hair, but don't you think it makes me look older?"

Your response:

"Let's cover the gray, but not all of it. It'll look natural - and will restore your hair's vibrancy. We can even leave a little gray along the sideburns. It gives you that distinguished look."

Your client says:

"This color fades too quickly. After only a few shampoos, the color becomes mousy and drab."

Your response:

"Then let's do a demi-permanent color. It's as gentle as the semi-permanent one we've been using, and it will last from four to six weeks. We'll match your original shade exactly. You'll love it."