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- Color Drenching, The Spa Service For Hair
- Young Clients Mean Big Business
- Turn Red Color To Green $$
- Join the Cyberspace Revolution
- Ten Great Promotional Ideas For Fall
- Color Biz Tips
- Heads Up For Color Class
- Hook Clients on Color
- Talk Gentle About Grey
- Easy Answers To Tough Questions
- First Impressions Count
- Prevent Holiday Stress-Out!
- Skin and Hair Harmony
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- Attitude! (Make Yours Work For You)
- Little Things Mean A Lot
- Twelve Great Client Pleasers
Young Clients Mean Big Business
Start with dazzling color.
Teens and twenties want color that causes a sensation. So give it to them - with high-voltage, pulsating MC MAX. Then, watch them spread the word - not to mention the look - that can attract new customers and build your business.
Stun them with over-the-top trends.
Young clients love what’s "new and now" in beauty and fashion. So keep current magazines around. And search the Web for the latest from all over the world. The next "must-have" look is just a click away, so why not take advantage of the technologically-advanced times we live in?
Keep on stylin’.
And never stop. Suggest dramatic switches. Encourage a little experimentation. And of course, set a good example with the way you dress, the way your hair is styled and the way you put it all together.
Give young Moms a boost.
Pay special attention to young moms. Help them stay looking sexy and youthful. Dedicate a fashion-forward Moms’ Color Consultation Day for clients with babies and young children only. You can even provide a baby-sitter for the day.
Blast young guys with vibrant color.
Girls aren’t the only ones who like getting colorful. Here’s a great opportunity to build your men’s color business. After all, every woman client knows at least one man (or maybe more), so word-of-mouth can really work wonders here.
Make an event out of it.
How about hosting a noontime "do" for career people? They bring a bag lunch, you furnish coffee, tea and haircolor consultations.
Be a trendstarter.
Be a maverick. Be a rebel. And become known for unique color techniques. In L.A., a salon’s blonde surfer-guy look became the sensation known as The Rage.
Stay on top of your craft.
In this business, you’ve got to stay sharp. Because yesterday’s methods just won’t cut it, make it your mission to constantly build on your color skills and service levels. Go to seminars, read books and fashion papers, whatever it takes. Young clients want, and will pay, for the best.
Connect, the e-way.
Collect client’s e-mail addresses and send mouth-watering descriptions of haircolor services. Include a list of open appointment times. Once you connect with e-mail, be prepared for lots of calls.
And remember, charity can start in your salon.
Adopt a local cause popular with the under-thirties crowd and sponsor a Charity Day. Donate the price of an MC MAX service to the cause. And trust us, everyone will be a winner. Your clients will not only be back for more, but you’ll be giving much needed support to your community as well.