Hair Color 101: Begin with a Consultation
Gorgeous hair color doesn't just happen. It takes a skilled colorist—one who understands hair's structure and the difference between hair color formulas.
As you consult with your client, be sure you ask what kind of results she's looking for, as well as how long she wants her color to last.
If she's looking to dramatically change her hair color (up to 4 Levels darker or lighter) or wants 100% gray coverage, choose a permanent formula. On the other hand, if she wants to refresh, enhance or darken her current color, or is looking for about 50% gray coverage, a demi-permanent formula will give her beautiful results with less commitment.
Once you've chosen either permanent or demi-permanent color, you need to decide whether you want to work with a liquid or crème formula. Many colorists prefer liquids for their speed of application, while others like the greater application control of a crème.
Brush up on the basics: