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AMP IT UP

AMP IT UP

Take color where it’s never been with this electrifying new technique.

UP YOUR GAME

UP YOUR GAME

Visit us on YouTube for great tips, tricks and how-tos.

BE GENTLE

BE GENTLE

Beautiful Collection is so gentle you can use it right after relaxing.

RESCUE YOUR COLOR

RESCUE YOUR COLOR

Renew and refresh color while toning down brassiness with Shimmer Lights.