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Color So True, Only You Know for Sure. Get Natural-Looking Hair at Home.

TRUE COLOR IS PERFECT FOR

Gray Coverage

GRAY
COVERAGE

Refreshing Color

REFRESHING
COLOR

All Over Color

ALL OVER
COLOR

Root Touch Up

ROOT
TOUCH UP

Quotation

“I like True Color because it’s an enhancement of your own color, it brings out dimensions you really didn’t have before, and it just makes you feel very beautiful.”

1/3
CLANCY

“I love True Color because it still feels like me… just enhanced, and it pops. My hair feels incredibly natural and healthy.”

2/3
HAVILAH

“One of the main things about True Color is that you can do your hair on your own time. I don’t have time to go sit in the salon for hours… so it’s really nice to be able to do it on my own terms.”

3/3
JEN

Product Description

Whether you’re going lighter or darker, or just looking for a touch-up, we’ve got you covered! With 35 natural-looking shades to choose from, you can find your most authentic color and shine from the inside out.

TRUE COLOR at-home hair color is specially formulated to prime, color, and seal all-in-one for long-lasting coverage. So wherever each day takes you, you’ll have a TRUE COLOR that enhances the thousands of natural tones in your own hair

The true benefits of TRUE COLOR:

  • Up to 100% gray coverage
  • Long-lasting permanent color
  • Primes, colors and seals all-in-one
  • Authentic, natural looking results

SEE THE RESULTS

Results Image

» Discover more hair coloring tips.

CHOOSE YOUR TRUE SHADE

Choose Your Shade

» Download our shade chart.

PICK YOUR DEVELOPER

PRO TIP: Make sure you pick the right developer.

» Check out our handy chart!

Pick Your Developer

GET YOUR ACCESSORIES

Gloves

GLOVES

Comb

COMB

Mixing Bowl

MIXING BOWL

Hair Clips

HAIR CLIPS

Shirt

SHIRT

Towel

TOWEL

Tint Brush

TINT BRUSH

Timer

TIMER

IT'S EASY AS...

Step 1

PROTECT

Step 2

SECTION

Step 3

MIX

Step 4

APPLY

Step 5

PROCESS

Step 6

» Discover more hair coloring tips.

LEARN HOW TO DO IT YOURSELF!

True Color Logo

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