“I like True Color because it’s an enhancement of your own color, it brings out dimensions you really didn’t have before, and it just makes you feel very beautiful.”1/3
“I love True Color because it still feels like me… just enhanced, and it pops. My hair feels incredibly natural and healthy.”2/3
“One of the main things about True Color is that you can do your hair on your own time. I don’t have time to go sit in the salon for hours… so it’s really nice to be able to do it on my own terms.”3/3
Whether you’re going lighter or darker, or just looking for a touch-up, we’ve got you covered! With 35 natural-looking shades to choose from, you can find your most authentic color and shine from the inside out.
TRUE COLOR at-home hair color is specially formulated to prime, color, and seal all-in-one for long-lasting coverage. So wherever each day takes you, you’ll have a TRUE COLOR that enhances the thousands of natural tones in your own hair
The true benefits of TRUE COLOR: