“I like True Color because it’s an enhancement of your own color, it brings out dimensions you really didn’t have before, and it just makes you feel very beautiful.”
“I love True Color because it still feels like me… just enhanced, and it pops. My hair feels incredibly natural and healthy.”
“One of the main things about True Color is that you can do your hair on your own time. I don’t have time to go sit in the salon for hours… so it’s really nice to be able to do it on my own terms.”
Whether you’re going lighter or darker, or just looking for a touch-up, we’ve got you covered! With 35 natural-looking shades to choose from, you can find your most authentic color and shine from the inside out.
TRUE COLOR at-home hair color is specially formulated to prime, color, and seal all-in-one for long-lasting coverage. So wherever each day takes you, you’ll have a TRUE COLOR that enhances the thousands of natural tones in your own hair
The true benefits of TRUE COLOR: