Permanente Hair Color
Permanente Hair Color

Create radiant, personalized color that comes alive with healthy shine. Premium Crème contains our unique, deep-conditioning Soy Complex formula, boosting shine by up to 65%.* For bowl and brush application.

True to Tone Colors

Soy Complex deep conditions, for healthy, radiant color for up to 65% more shine*

Soy Complex
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Client Builder

Client Builder- Get client ready for permanent hair color

Get client ready for permanent color; choose a Premium Crème Demi shade complementary to their Permanent shade.

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Premium Crème Techniques

Watch the Premium Crème Techniques Video

Clairol Professional experts show you how to get amazing and lustrous high-shine results.

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* vs. untreated hair
Premium Crème Permanent Hair Color Products