Platinum Blonde
Platinum Blonde

PLATINUM BLONDE

Even darker hair can go platinum. The secret is in the lightening formulas. This technique uses 7th Stage for lift and incorporates a trio of formulas to add rich dimension—without foregoing the drama of platinum blonde.

7th Stage and Basic White


COLOR

Formula A
2 oz. Clairol Professional 7th Stage
+ 3 Lightening Activators
+ 4 oz. Pure White 30-volume
Formula B
2 oz. Clairol Professional 7th Stage
+ 1 Lightening Activator
+ 4 oz. Pure White 20-volume
Formula C
1 oz. Clairol Professional BW2
+ 2 oz. Pure White 20-volume

STYLE

1
Create 4 sections by splitting the hair down the middle and then splitting from the top of one ear to the top of the other ear. Starting at one of the back sections, apply Formula A a ½ inch away from the roots and to the ends. Take ¼-inch partings to ensure even saturation. Continue this application on the other three sections and process for 20 minutes.
2
Starting at the same back section as step 1, apply Formula B to the roots. Take ¼-inch partings to ensure even saturation. Continue this application on the other three sections. Process for an additional 30 minutes. Shampoo and condition.
3
Towel-dry the hair and section according to the natural part. Take ½-inch slices and apply Formula C in foils. Skip a ½ inch between each section. You should end up with 8 to 10 foils depending on the desired amount of lightness. Process for 20 minutes at room temperature. Shampoo and condition with Shimmer Lights Blonde & Silver.

PRODUCT

  • Clairol Professional 7th Stage
  • Clairol Professional Lightening Activators (4)
  • Clairol Professional Pure White 20-volume
  • Clairol Professional Pure White 30-volume
  • Clairol Professional BW2
  • Clairol Professional Shimmer Lights Blonde & Silver Shampoo
  • Clairol Professional Shimmer Lights Blonde & Silver Conditioner
PRINT
This Technique
7th Stage, Basic White, Shimmer Lights, and SOY4PLEX