Red Hair Color Formulations from Anita
RED HAIR COLOR FORMULATIONS FROM ANITA LOOK & LEARN What you need to know to color and style like a pro.


Anita Gutierrez, Clairol Professional Lead Color Master

Red is such a flattering hair color! It makes the skin look more radiant and can be worn by everyone. It’s just a matter of formulating the right shade. As a general rule of thumb, bright, coppery-red shades are best for those with creamy complexions; the more olive the skin tone, the darker auburn the red should be.

During your consultation with red wannabe clients, emphasize the importance of maintaining a regular retouch/refresh schedule (a minimum of 4 to 6 weeks between appointments), as all red hair color has a tendency to fade or oxidize brown over time.

Formulation Guidelines

If you’re having issues with “hot roots” when using reds, try this.
Determine percentage of gray in the hair (25%, 50%, 75%).